LANE4
Track Jacket
A pool-deck shell that still works over sweats after training.
LANE FOUR ATHLETICS / 1994
Athletic wear from the pool deck.
From the pool deck to the weight room to everyday wear. Swim-origin pieces for training, recovery, and the hours in between.
Identity system
One brand, five usable marks.
Minimal wordmark for tees, sweats, jacket chest prints, and quiet navigation.
First drop
Pool. Lift. Live.
The first drop starts in swimming and keeps moving: warm-up layers for the deck, fleece for training and recovery, and quiet basics that still work away from sport.
L4
Track Pants
Loose training pants for deck time, travel, and off-hours recovery.
LANE FOUR
1994
ATHLETICS
Sweat Set
Heavy fleece for warm-up, lifting days, and the walk home.
LANE4
Short Sleeve Tee
The daily layer: heavy, boxy, and quiet enough for anywhere.
L4
Training Shorts
From pool deck to weight room, cut for movement without teamwear noise.
4
Box Swim Brief
The anchor piece: real practice swimwear, stripped of teamwear noise.
L4
Swim Cap
A small community signal for practice, race day, and daily carry.
Editorial direction
Athlete as image.
LANE4 should show athletes beyond the usual sports-photo language: pool-deck discipline, weight-room repetition, and off-hours presence shot like fashion, not teamwear.
01
Real athlete before model.
02
Neutral expression, restrained posture, no arms-crossed profile photo.
03
Sport-specific details appear as texture, not costume.
Site skeleton