# LANE FOUR ATHLETICS Drop 01 Production Spec

Date: 2026-07-05  
Status: Draft for sample discussion  
Purpose: Initial vendor/sample communication. Final dimensions must be adjusted against actual blank pattern files and factory print templates.

## Brand Marks

| Mark | Primary Use | Draft Size |
|---|---|---|
| `LANE4` | chest wordmark, tee front, jacket front | 90-120 mm wide |
| `L4` | cap front, leg/hip mark, small goods | 45-70 mm wide |
| `4` | swim side mark, alternate cap mark | 45-80 mm high |
| `LANE FOUR / 1994 / ATHLETICS` | back print, hangtag, selected fleece | 180-260 mm wide |
| Long `L4 / LANE FOUR` rubber label | tee back collar label | 70-80 mm wide x 20-24 mm high |

Notes:
- `1994` is a founder/birth-year code, not an establishment year.
- Avoid `SINCE 1994` and `EST. 1994`.
- `EST. 2026` can appear only on tags, footer, or brand story.

## Ink And Color Rules

| Body Color | Print Color |
|---|---|
| Greige / warm gray | Dark charcoal |
| Off white | Dark charcoal |
| Heather gray | Dark charcoal |
| Black | Off white |
| Washed charcoal | Off white |

Drop 01 should not introduce accent colors. The first range should rely on black, greige, off-white, and heather/charcoal neutrals.

## Product Specs

### L4-TRK-01 Track Jacket

- Fit: boxy nylon track shell, slightly oversized.
- Body colors: greige, black.
- Front mark: `LANE4`, left chest or centered chest.
- Front mark size: 90 mm wide.
- Front placement: 80-95 mm below collar seam, optically centered on chest area.
- Back mark: optional `LANE FOUR / 1994 / ATHLETICS`.
- Back mark size: 220 mm wide.
- Back placement: upper/mid back, centered, 115-140 mm below back collar seam.
- Technique: matte screen print or tonal heat transfer. Avoid shiny plastisol.

### L4-TRK-02 Track Pants

- Fit: relaxed straight leg.
- Body colors: black, greige.
- Primary mark: `L4`.
- Mark size: 55 mm wide.
- Placement: lower thigh, wearer left, 120-160 mm below pocket opening depending on blank.
- Secondary label: `1994` woven label near back pocket.
- Label size: 35-45 mm wide.
- Technique: screen print for `L4`, woven label for `1994`.

### L4-SWT-01 Sweat Top

- Fit: oversized hoodie or crewneck fleece.
- Body colors: off white, black, heather gray.
- Front mark: optional small `LANE4`.
- Front mark size: 90 mm wide.
- Back mark: `LANE FOUR / 1994 / ATHLETICS`.
- Back mark size: 240-260 mm wide.
- Back placement: centered, 120-150 mm below back collar seam.
- Technique: matte screen print. Use puff only if extremely subtle.

### L4-SWT-02 Sweat Pants

- Fit: wide relaxed fleece pant.
- Body colors: greige, black, heather gray.
- Primary mark: `L4`.
- Mark size: 50 mm wide.
- Placement: wearer left near pocket or upper thigh.
- Alternate mark: `4` near lower calf for campaign/sample version.
- Technique: screen print or small embroidery. Avoid overly sporty reflective tape.

### L4-TEE-01 Short Sleeve Tee

- Fit: boxy relaxed, dropped shoulder, heavyweight cotton.
- Official reference logic: Fear of God ESSENTIALS / ATHLETICS tee direction for body proportion, rib collar, 300 GSM option, and back-collar label function only.
- Body colors: greige, off white, black.
- Front mark: `LANE4`.
- Front mark size: 100-115 mm wide.
- Placement: centered chest, 85-105 mm below collar seam.
- Back collar label: long matte black silicone or soft PVC label with tonal raised or debossed `L4 / LANE FOUR`.
- Back label size: 70-80 mm wide x 20-24 mm high.
- Label placement: centered, 10-15 mm below back collar seam.
- Technique: soft-hand screen print on front, stitched or heat-pressed rubber label on back. Confirm wash durability and edge lift.

### L4-SHT-01 Training Shorts

- Fit: pool deck / gym short, relaxed but not basketball-length.
- Body colors: black, greige.
- Primary mark: `L4`.
- Mark size: 55-65 mm wide.
- Placement: front lower hem or wearer left thigh.
- Secondary label: `1994` small woven or tonal print on side seam.
- Technique: screen print or tonal embroidery.

### L4-SWB-01 Training Box Swim Brief

- Fit: square-cut training brief.
- Body colors: black, greige/off-white sample.
- Primary mark: `L4`.
- Mark size: 40-50 mm wide.
- Placement: front/side hip, wearer left.
- Alternate mark: `4`.
- Alternate size: 55-70 mm high.
- Technique: chlorine-resistant heat transfer or sublimation depending on fabric. Confirm stretch durability.

### L4-CAP-01 Swim Cap

- Body colors: black, off white, greige.
- Primary mark: `L4`.
- Mark size: 65-75 mm wide.
- Placement: both sides or front-facing depending on cap mold.
- Alternate mark: `4`.
- Alternate size: 60-70 mm high.
- Technique: silicone cap print. Confirm distortion on curved surface.

## Sample Priorities

1. Black tee with white `LANE4`.
2. Greige tee with dark `LANE4`.
3. Black swim cap with white `L4`.
4. Black box swim brief with white `L4`.
5. Off-white/greige hoodie with back `LANE FOUR / 1994 / ATHLETICS`.

## Production Guardrails

- Keep front marks small.
- Let back prints, caps, swim briefs, and editorial photography carry identity.
- Avoid club-team graphics, flames, waves, speed lines, or oversized swim motifs.
- Avoid direct imitation of existing reference brand label systems.
- Treat these dimensions as draft numbers until confirmed against real blank specs.